Top 5 Social Apps Performance in New Zealand - Q1 2023

In the first quarter of 2023, the performance of the top five social apps on a unified platform in New Zealand showed notable trends in downloads, revenue, and active users. Here’s a detailed look at each app's performance, based on data from Sensor Tower.

TikTok experienced fluctuating weekly revenue, peaking at approximately $65K in the first week of January and ending the quarter at around $50K. Weekly downloads saw a high of about 15K in mid-January, with a noticeable dip to around 11K towards the end of the quarter. Active users remained relatively stable, averaging around 1.2M throughout the quarter.

Bigo Live - Live Streaming App showed steady weekly revenue, starting at around $14K and maintaining a range of $10K to $14K, ending the quarter at nearly $14K. Downloads hovered around 1.5K to 2K per week, while active users remained consistent, averaging around 21K weekly.

Grindr - Gay Dating & Chat had a varied revenue trend, starting at about $11K and ending the quarter at $8.5K. Weekly downloads were low but stable, averaging around 450. Active users fluctuated slightly but remained around 12K throughout the quarter.

Facebook maintained a steady revenue stream, peaking at around $6.3K in the last week of February. Downloads remained strong, averaging around 12K to 13K per week. Active users stayed consistently high, with an average of approximately 3.3M weekly.

Chamet - Live Video Chat saw modest revenue, starting at about $2.4K and ending the quarter at around $1.6K. Downloads were minimal, with weekly numbers ranging from 14 to 47. Active users showed a small but steady increase, averaging around 120 to 140 weekly.

For more in-depth insights and detailed data, visit Sensor Tower.